Athletic Brand & Design Consultancy | Toronto - CONTENDER Studio
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UFC | Reebok

Brand Activation, Branding, Conor Mcgregor, Sports Marketing, UFC

This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.

Contender Studio is an athletic brand & design consultancy located in Toronto. We help athletic brands connect with fans, tell their story and create legacy through design. Sports Marketing, Toronto, Graphic Design, Brand Strategy, Design Consultancy, UX, UI, Identity Design.

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  PROOF OF CONCEPT    UFC | REEBOK | CONOR MCGREGOR ACTIVATION   The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these  "Fighting Words"  and uses it as an  activation  between the brands  UFC  and  Reebok  in creating inspirational advertisements and merchandise.

PROOF OF CONCEPT

UFC | REEBOK | CONOR MCGREGOR ACTIVATION

The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise.

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