
WE HELP ATHLETIC BRANDS CONNECT
WITH PEOPLE AND CREATE LEGACY through
game-changing experiences
Case Studies
OUR STORY
Jason Jay (JSNJAY) is a Toronto-based designer, artist, and creative consultant with over 15+ years of experience at the intersection of design, sport tech, and innovation.
CEO and Creative Director of Contender Studio, Jason helps athletic brands connect with people and build legacy through game-changing experiences. He’s worked with global sports organizations like the Toronto Raptors, Toronto Maple Leafs, Toronto Football Club, NBA, NHL, MLS, and more. Delivering design that drives and elevates both brand and user experiences.
As former Head of Design at MLSE’s Sport Performance Lab, he led digital innovation for the Raptors, Leafs, TFC, and Argos—visualizing advanced metrics for coaching, training, scouting, and player performance.
Jason is also an NBA Inclusion Leadership Award Winner for mentoring in design during the Raptors Inaugural Hackathon, and a featured artist in the Scotiabank Arena Artist Collection—reflecting his commitment to inclusive, impactful design and culture in sport.
SPORTS organizations I have worked for or with
ARE you AN ATHLETIC BRAND ?
-
Athletes
Every Athlete Has a Story
You don’t need to be famous to stand out. Authenticity and design can help you connect, monetize, and lead.
Your story, mindset, and presence make up your personal brand. We help shape and amplify it to open doors whether you're in college, playing pro, or building your post-career path. -
Teams
Your Brand Is Bigger Than Your Logo
It’s your culture, values, and identity—how you show up to fans, athletes, sponsors, and the community. We help you define and express that clearly.We design with growth in mind, so your brand evolves as your team does.
-
Leagues
Partnership Approach
Whether you're emerging, expanding, or global, we build design systems that can grow with your league.We focus on your league’s long-term vision: fan growth, market expansion, sponsor alignment, and global presence—all supported by consistent, high-quality design.
-
Sports Tech Founders
We Align With Your Business Goals
Whether you're raising capital, going to market, or scaling users — every design decision supports your growth strategy.
From your pitch deck to your product UI, investors to end-users, a unified brand system strengthens perception and professionalism.
GAME-CHANGING SERVICES
-
Define the playbook and game plan before you take the field.
We help you uncover what makes your brand unique and craft a positioning that resonates with fans, athletes, and stakeholders alike.
Athlete: Build a personal brand that reflects your values, heritage, and goals—on and off the field.Team: Align your mission, culture, and community to create a brand that fans rally behind.
Founder: Define your brand’s market position and personality to stand out in the competitive sports tech space.
League: Build a cohesive league identity that unites clubs, partners, and fans across platforms and markets.
-
Design that dominates.
We craft bold, flexible visual identities—from logos to complete systems—that rally fans, inspire athletes, and scale with you.Athlete: Get a clean, iconic logo and brand toolkit to grow your NIL and personal brand partnerships.
Teams: Create a look that represents your legacy, location, and future.
Founders: Launch with a visual identity that looks funded—even before you are.
League: Develop a scalable brand system that adapts across clubs, digital platforms, and broadcast.
-
From idea to MVP.
We design and prototype performance-driven digital or physical products tailored to athletes, coaches, and sports organizations.Athlete: Collaborate on signature product ideas—from training tools to digital platforms.
Team: Build tools that elevate player performance or fan experience.
Founder: Translate your concept into a usable, testable product with thoughtful UX and real-world utility.
League: Co-develop digital products that enhance competition, fan engagement, and league operations
-
Smooth. Smart. Game-ready.
We create intuitive interfaces and user journeys that enhance performance, engagement, and the digital fan experience.Athlete: Be part of platforms that are built around how you train, track, or share your progress.
Team: Make internal tools more usable—whether it’s scouting, analytics, or team communication.
Founder: Launch a polished platform that feels premium and converts users from day one.
League: Optimize your league’s digital touchpoints—from fan apps to internal dashboards—with intuitive design. -
Content that clicks.
From landing pages to motion graphics, we design digital assets that keep your brand sharp, fast, and always on-brand.Athlete: Get eye-catching digital content to share with brands, agents, and followers.
Team: Keep your social presence consistent and elite.
Founder: Nail first impressions with pitch decks, social kits, and landing pages.
League: Maintain brand quality across all digital channels and empower franchises with ready-to-use creative. -
Bring vision into focus.
We advise sports brands, startups, and athletes on creative direction, brand development, and design systems that scale.Athlete: Get guidance on how to show up as more than just a player.
Team: Evolve your brand with confidence, clarity, and direction.
Founder: Make creative decisions that reinforce your brand promise and product vision.
League: Establish creative frameworks that align teams and partners under a shared brand vision. -
Wear your identity.
From pro kits to fan merch, we design uniforms and apparel that bring your brand to life—on the court, field, or stage.Athlete: Represent your brand with custom apparel that feels personal and premium.
Team: Outfit players and fans with designs that honor tradition and push style forward.
Founder: Offer merch that elevates your brand and builds community.
League: Create consistent, standout uniforms and merchandise programs that reflect league identity and generate revenue. -
Own your story. Shape your brand.
We help student-athletes define and express their personal brands with design, strategy, and content that attracts fans and sponsors.Athlete: Stand out in a crowded NIL market with a brand that's authentic, marketable, and future-focused.
Team: Support your athletes with tools and branding that enhance their NIL value.
Founder: Build platforms or campaigns that center athletes as creators and brands.
League: Enable and scale NIL opportunities across your ecosystem while protecting brand integrity. -
Campaigns that move crowds.
We design and execute creative marketing campaigns that connect brands to fans with impact, relevance, and cultural edge.Athlete: Launch a personal campaign or activation that turns heads and grows your brand.
Team: Engage your fanbase with thoughtful storytelling and bold creative.
Founder: Market your product with campaigns that connect emotionally and convert effectively.
League: Roll out multi-channel campaigns that elevate league-wide events, partnerships, and milestones. -
Make stats make sense.
We turn raw data into compelling visual stories—highlighting performance, insights, and impact with clarity and style.Athlete: Show your performance story in a way scouts and fans can instantly understand.
Team: Turn advanced metrics into visuals your coaches, players, and fans can use.
Founder: Communicate product value and insights with visual clarity that wins over investors and users.
League: Present performance, growth, and engagement metrics clearly to stakeholders, sponsors, and media partners.
Testimonials