NPA ALL STAR GAME - UNIFORM
OVERVIEW
The NPA All-Star Game brings together standout basketball talent from across the National Preparatory Association (NPA), celebrating the players, competition, and culture of Canadian basketball.
Contender Studio designed custom uniforms for the event, creating a distinct visual identity for the competing All-Star teams. The goal was to deliver a bold, cohesive look that captured the excitement of an All-Star showcase while giving athletes a uniform worthy of the occasion.
Great sports design doesn't just look good. It belongs in the game.
CLIENT: North Pole Hoops (NPH)
ROLE: CREATIVE DIRECTION / DESIGN
COLLABORATORS: Ace Fulgar, NorthPole Hoops Media Inc.
SCOPE OF PROJECT:
Basketball Uniform Design,
Sports Apparel Design,
Visual Identity Application
Toronto Zoo X The Borough Football Club - Kit Design
Some sports design projects are about creating a uniform. Others demonstrate how intentional design can create long-term commercial, cultural, and community value for a club.
Our collaboration with The Borough Football Club and the Toronto Zoo is one of those projects. At Contender Studio, we've been aligned with The Borough from the ground up — from shaping its foundational brand identity and inaugural kits to this latest chapter: collaborating with the iconic Toronto Zoo on an official alternate kit.
CLIENT: TORONTO ZOO X THE BOROUGH FOOTBALL CLUB
Photos from Hanin Mazri
THE BOROUGH FOOTBALL CLUB - UNIFORM
For The Borough Football Club, the concept "destination is the brand" was central to the uniform design. Drawing inspiration from historical city maps of Scarborough, the kit features intricate linework representing the city's streets and intersections. This design choice authentically connects the team to its community, ensuring that fans see their own neighborhoods reflected on the pitch. The uniform serves as both a symbol of local pride and a visual representation of the club's deep roots in the community.
CLIENT: THE BOROUGH FOOTBALL CLUB
ROLE: Creative Direction, Apparel Design
ALBINO AND PRETO
Partnering with Albino & Preto to elevate their uniform and apparel design, blending performance, artistry, and cultural storytelling. Our work included designing signature Brazilian Jiu-Jitsu gis and capsule apparel collections, such as the Galaxy series, ensuring each piece resonated with the diverse identities of the Jiu-Jitsu community.
CLIENT: ALBINO AND PRETO
ROLE: DESIGN, ART DIRECTION
MODEL: ERIK "STONE" SODERBERGH
COLLABORATOR: Arvie G - A&P
PHOTOS FROM ALBINOANDPRETO.COM
FEAR THE RETURN | RONDA ROUSEY
Partnered with Ronda Rousey to create the “Fear the Return” walkout shirt for her highly anticipated return at UFC 207. The design features a striking portrait of Rousey with bold red typography, symbolizing her resilience and the excitement surrounding her comeback. This limited-edition shirt resonated deeply with fans, selling over 8,400 units and reinforcing Rousey’s enduring impact on the sport.
CLIENT: RONDA ROUSEY
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
CONTENDER STUDIO | HAND WRAPS
CONTENDER STUDIO X NEW ERA CAP
