THE BOROUGH FOOTBALL CLUB - UNIFORM
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
ALBINO AND PRETO
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
ALBINO & PRETO | FALL 2016 | GALAXY COLLECTION - SOLD OUT
CLIENT: ALBINO AND PRETO
ROLE: DESIGN, ART DIRECTION
DESIGNER: JASON JAY
MODEL: ERIK "STONE" SODERBERGH
PHOTOS FROM ALBINOANDPRETO.COM
FEAR THE RETURN | RONDA ROUSEY
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
UFC | REEBOK | CONOR MCGREGOR ACTIVATION
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
UFC | REEBOK | CONOR MCGREGOR ACTIVATION
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
Creating various apparel designs for many athletes in various sports spanning MMA, BJJ, to Basketball. These designs helped in the sales of merchandise for these various athletic brands.
Contender Studio is an athletic brand & design consultancy located in Toronto. We help athletic brands connect with fans, tell their story and create legacy through design. Sports Marketing, Toronto, Graphic Design, Brand Strategy, Design Consultancy, UX, UI, Identity Design.
ALBINO & PRETO | FALL 2016 | GALAXY COLLECTION - SOLD OUT
CLIENT: ALBINO AND PRETO
ROLE: DESIGN, ART DIRECTION
DESIGNER: JASON JAY
MODEL: ERIK "STONE" SODERBERGH
PHOTOS FROM ALBINOANDPRETO.COM
RONDA ROUSEY | OFFICIAL FEAR THE RETURN SHIRT
CLIENT: RONDA ROUSEY
ROLE: DESIGN, ART DIRECTION
DESIGNER: JASON JAY
PHOTOS FROM REPRESENT.COM
ALBINO & PRETO | DISTRACT & ATTACK | KIMONO
CLIENT: ALBINO & PRETO
ROLE: ART DIRECTOR/DESIGNER - Design, Concept, Layout
Final production was done by ALBINO & PRETO
ALBINO & PRETO | BIG TEXT | KIMONO
CLIENT: ALBINO & PRETO
ROLE: ART DIRECTOR/DESIGNER - Design, Concept, Layout
Final production was done by ALBINO & PRETO
