DESIGNING THE FUTURE OF SPORT.

OUR STORY.

Black and white photo of a man with a beard wearing a hoodie and a baseball cap that says "DEFENDER" on it, looking to the side.

Jason Jay (JSNJAY) is a Toronto-based designer, artist, and creative consultant with 16+ years of experience shaping brands, digital products, and data-driven experiences across sport, technology, and innovation.

As Founder, CEO, and Creative Director of Contender Studio, Jason helps athletic brands and sports organizations connect with audiences, gain a competitive edge, and build lasting legacies through game-changing design. His experience spans organizations including the Toronto Raptors, Toronto Maple Leafs, Toronto FC, NBA, NHL, MLS, and more.

As former Head of Design at MLSE’s Sport Performance Lab, Jason led digital product design and innovation across MLSE teams, translating advanced sports analytics, biomechanics, and performance metrics into intuitive experiences for coaching, training, scouting, and player development.

Working directly with Toronto Raptors Front Office leadership, Jason designed sports analytics tools supporting NBA Draft preparation, scouting, player evaluation, and roster strategy. His work on the Raptors War Room transformed complex basketball data into actionable digital experiences supporting high-level decision-making.

His expertise spans sports branding, digital product design, data visualization, and performance technology, bringing together creative strategy and sports intelligence to solve complex challenges across the sports ecosystem.

Jason is also an NBA Inclusion Leadership Award Winner, NBA Team Innovation Award Winner, and a featured artist in the Scotiabank Arena Artist Collection—reflecting his commitment to inclusive, impactful design and culture in sport.

  • We uncover what makes your brand unique, then turn it into a clear message and iconic identity that connects with athletes, fans, and stakeholders alike.

    • Brand Strategy & Positioning

    • Logo & Visual Identity Systems

    • Sports Branding - Personal Branding

    • Fan Experiences / Activations

    • NIL Brand Development

    • Creative Consulting & Brand Architecture

    • Campaign & Sports Marketing

    • Digital Content Design

    • Brand Activations

    • Sports Photography - Video Production & Editing

    • Apparel & Uniform Design

  • We create digital products from prototypes to polished platforms.

    • User Experience (UX) & User Interface (UI) Design

    • Web Applications

    • Product Design & Prototyping

    • iOS & Android Applications

    • Web Design & Development

    • Design systems

  • Making sports data easier to understand and use.

    • Sports Analytics

    • Data Visualization

    • Performance Tools

    • Analytics Dashboards

    • AI-Powered Sports Data

WHAT WE do.

From identity to interface, we help athletes, teams, and sports tech companies build what’s next in sport.

Trusted By

DESIGNED FOR THE PEOPLE SHAPING SPORT.

  • Sports Tech

    Turn complex technology into products people understand.

    From pitch decks and brand identity to product UX/UI and data interfaces, we help sports technology companies communicate their value, launch with confidence, and build products people want to use.

  • TEAMS & LEAGUES

    Build a brand that grows with the game.

    We help teams and leagues create distinctive identities and scalable design systems that connect with fans, athletes, partners, and communities—from brand strategy and identity to digital experiences and campaigns.

  • Athletes / Individuals

    Build a brand beyond the game.

    From NIL and personal branding to post-career ventures, we help athletes turn their identity, story, and ambitions into a brand that creates opportunities on and off the field.

WHAT IS SPORTS DESIGN?

Sports design is making sports look, feel, and work better for the people who play, coach, and watch.

Think of the logo on your favourite team's jersey, the app you use to check scores, or the screen a coach uses to compare players.

Sports design is the work of making those things clear, exciting, and useful.

  • Logos, colours, uniforms, and the overall look and story of a team, league, or player.

  • Activations, events, content, and moments that make fans feel part of something.

  • Digital tools that make sports easier to follow, manage, or play.

  • Turning piles of stats into easy-to-read charts and dashboards, so coaches and teams can make smart decisions fast.

Why does it matter?

Sports run on emotion, legacy, and split-second clarity. Strategic design elevates all three—building recognizable visual equity, deepening fan devotion, and giving decision-makers an edge when it matters most. Great performance demands great design. We turn contenders into champions.

INTERESTED IN WORKING TOGETHER?

We help ambitious brands build what’s next in sport. Let’s create something great.

GET IN TOUCH

Testimonials

  • "Jason is an incredibly creative visionary! His expertise in developing our campaign look and feel for our 2025 & 2026 Toronto Caribbean Carnival Costume Launch truly brought our theme to life. Jason infused vibrant colors and elements into our campaign helping drive costume sales immediately."

    Jamaal Magloire
    Toronto Revellers - President
    Toronto Raptors - Brand Ambassador
    NBA All Star
    NBA Champion

  • "From day one of reaching out to Jason at Contender Studio with a branding concept to him delivering the final product and everything in between, Jason and his team exceeded expectations and repeatedly went above and beyond to ensure we were 100% satisfied with the work they produced. We were very pleased with the way it all turned out in terms of The Borough FC branding, logos and kit design. All the way through the process, Jason was professional and passionate about his work, which showed in the results. We would highly recommend Jason at Contender Studio and plan to work with them again in the future. "

    Rob Jenkins
    The Borough Football CLub

  • "Working with Jason to bring my website to life was an excellent experience from start to finish. From the very first conversation, he demonstrated clear communication, genuine interest in understanding my goals, and a deep commitment to delivering a high-quality result. The design process was smooth, collaborative, and thoughtfully structured. Jason took the time to listen, offer creative suggestions, and translate my ideas into a clean, modern, and professional site that reflects my brand perfectly. Every detail from layout and navigation to visuals and mobile responsiveness was handled with care and precision. I’m incredibly grateful not only for the final product, which exceeded my expectations, but also for the journey of working with someone that truly values partnership, transparency, and excellence. I Highly recommend Jason for anyone looking to create a website with both beauty and strategy behind it."

    Jon Lyndon - CEO
    The Lyndon Consulting Company

  • "The process with Contender Studio is as professional as it comes. In the initial conversation, he gets to know all about you, your likes, interests, inspirations, goals, mission statements, anything and everything to help him amplify your brand and maximize his engagement through storytelling. He does his best Tinker Hatfield impression when he was probing Michael Jordan for the production of the Jordan 3’s. When the drafts come out, he’ll talk you through his experience, reasons for all the details, and ensures you’re as excited for the portfolio as much as he is. His energy is contagious, and his tone of voice stays neutral when hearing out your perspective and opinions of the designs. I would definitely work with Contender Studio again when it’s time for a rebranding!"

    Ryan Asis
    RAW Baseball, CEO

  • "Jay worked tirelessly to capture the perfect image for my brand. We walked through the process together and he made sure that at every step I was involved and my voice was heard. He took my vision and transformed it into a design that I love. Jay is amazing at what he does and is not just a designer but a creative consultant."

    Gursharn Gill
    Strong Like G - Owner

  • "Jason from Contender Studio has done amazing work with the Kombat Arts brand! They’re innovative, creative and on the cutting edge when it comes to graphic design. Contender Studio has been really helpful with our branding, totally making us stand out in our industry, allowing us to attract new leads, come out with great products for our customers, and establish us as a leader in our industry."

    Joey De Los Reyes
    Kombat Arts - Owner

Let’s TEAM UP!

DESIGNING THE FUTURE OF SPORT. TURNING CONTENDERS INTO CHAMPIONS.