Canada Claims Historic First World Cup Win!
June 18, 2026, will forever be etched into the fabric of Canadian sports history.
Before a raucous, sold-out crowd of over 52,000 passionate fans clad in a sea of red at Vancouver’s BC Place, the Canada Men’s National Soccer Team didn't just find their first-ever victory at a senior men’s FIFA World Cup—they delivered an absolute masterclass, obliterating Qatar 6-0. After seven historical tournament matches across 1986, 2022, and the current 2026 campaign without a win, the dry spell came to a crashing, spectacular halt on home soil.
Designing the Stage for Canada’s Next Generation of Basketball Talent
Inside the National Championships for NPA & WNPA
For Canada’s top high school basketball players competing in the National Championship for the National Preparatory Association (NPA) and Women’s National Preparatory Association (WNPA), is an environment built to mirror the pressure, intensity, and spectacle of the next level for a lot of these athlete.
Backed by North Pole Hoops, the tournament isn’t just about winning. It’s about visibility, identity, and preparing athletes for Division I programs and, for a select few, the path to the NBA and WNBA.
The goal was clear: create a visual identity that felt as "National" as the stage itself. We developed a master brand mark that anchored the entire event—from the logo to championship merchandise. This visual ecosystem spanned both leagues as far as creative but also production and sports marketing event coverage.
The Curry Blueprint: How Steph Curry Revolutionized the Game & Athlete Marketing
In the pantheon of basketball legends, Stephen Curry's name is etched not only for his unparalleled shooting prowess and four NBA championships but also for his profound impact on the game itself. He didn't just break records; he shattered the mold, forcing a league-wide strategic renaissance with his audacious three-point artistry. But perhaps even more significantly, Curry has quietly been authoring a different kind of revolution off the court – one that redefines what it means to be an athlete in the modern era: the athlete as entrepreneur.
Today, as Steph moves on from the brand he helped elevate, the conversation shifts from “What happened?” to “What does this mean for the future of athlete entrepreneurship?”
NFTs in the Art and Sports World
NFT’s, or Non-Fungible tokens, allow people to create a digital certificate that represents a unique asset. These tokens can be attached to a digital file like a photo, video, audio recording, or anything in the digital space. By doing so, NFT’s give digital art the same “original” and “limited” credentials that are attached to physical art. NFT’s are now treated as such and can be traced from the origin of an artist or seller, and lets anyone view the selling price as well as how many times an artwork has been sold to new buyers. The great thing about this is that the original artist actually gets a kickback of around 10% of the sale price. This means that an artist would want their artwork to keep selling for higher prices because they would get a royalty on that artwork, forever.
United by Sports Summit: The Evolution of Sports Marketing - Recap
United by Sports Summit: The Evolution of Sports Marketing - Recap
On Thursday, December 10th, Sportsnet (aka Rogers Sports & Media) hosted its first digital panel with guests from varying industries such as alcohol, advertising, Loblaws, NHL, Rogers Sports Media, EA Sports, and others to talk about the current trends developing in the sports industry in 2020 and beyond.
Gamebred - Backyards to BMF
From humble beginnings as a troubled youth and infamous street fighter, doing backyard fights as “ponytail” along Kimbo Slice back in the day in Miami at the tender age of 19, Masvidal has since evolved into an elite MMA fighter. Masvidal has headlined in a number of major mixed martial arts organizations, including Bellator, Strikeforce, Sengoku, Bodog and now in the UFC. A product of the famous American Top Team ATT, he has worked diligently with his team to adapt and evolve throughout the years and become a complete mixed martial artist.