Designing the Stage for Canada’s Next Generation of Basketball Talent
Inside the National Championships for NPA & WNPA
For Canada’s top high school basketball players competing in the National Championship for the National Preparatory Association (NPA) and Women’s National Preparatory Association (WNPA), is an environment built to mirror the pressure, intensity, and spectacle of the next level for a lot of these athlete.
Backed by North Pole Hoops, the tournament isn’t just about winning. It’s about visibility, identity, and preparing athletes for Division I programs and, for a select few, the path to the NBA and WNBA.
The goal was clear: create a visual identity that felt as "National" as the stage itself. We developed a master brand mark that anchored the entire event—from the logo to championship merchandise. This visual ecosystem spanned both leagues as far as creative but also production and sports marketing event coverage.
Kings of the North - Toronto Raptors 2019 NBA Champions
Started from the bottom now we’re here in the NBA Finals. After a jaw-clenching win on game six against the Milwaukee Bucks, the Toronto Raptors secured their spot in the NBA finals for the first time since the franchise’s inauguration in 1995. And so for the first time in NBA history, the finals were held outside of the United States against back-to-back champions Golden State Warriors. For the Toronto Raptors this is their chance to rise to the occasion, to rep the city and to win. This is their chance to make the leap from Contenders to Champions.
The Influence of October's Very Own on Toronto's winning culture
Thanks to brand ambassadors like Drake and his partnerships and initiatives headed by Oliver and OVO Brand, the spotlight shines even brighter on the city and on the team, showing the world what Toronto is made of.