Designing the Stage for Canada’s Next Generation of Basketball Talent

Inside the National Championships for NPA & WNPA

For Canada’s top high school basketball players competing in the National Championship for the National Preparatory Association (NPA) and Women’s National Preparatory Association (WNPA), is an environment built to mirror the pressure, intensity, and spectacle of the next level for a lot of these athlete.

Backed by North Pole Hoops, the tournament isn’t just about winning. It’s about visibility, identity, and preparing athletes for Division I programs and, for a select few, the path to the NBA and WNBA.

The goal was clear: create a visual identity that felt as "National" as the stage itself. We developed a master brand mark that anchored the entire event—from the logo to championship merchandise. This visual ecosystem spanned both leagues as far as creative but also production and sports marketing event coverage.