UFC | REEBOK | CONOR MCGREGOR ACTIVATION
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM NON-PROFIT PROOF OF CONCEPT
Backyards to BMF - JORGE MASVIDAL
This concept builds on Masvidal’s Gamebred persona to create a lifestyle brand rooted in grit and authenticity. Through event promotions, limited-edition merchandise, digital storytelling, and brand partnerships, the strategy connects his raw street-fighter identity with fans and partners. The result positions Masvidal as not just an MMA fighter, but a cultural icon.
CLIENT: UFC / JORGE MASVIDAL CONCEPT
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM
NON-PROFIT PROOF OF CONCEPT
ISREAL ADESANYA - ILLUSTRATION
This illustration was created as a tribute to Israel “The Last Stylebender” Adesanya, capturing his dynamic presence and creativity as both a fighter and performer. The artwork emphasizes movement, precision, and bold energy through strong line work and vibrant color. Inspired by Adesanya’s unique style in and out of the octagon, the piece blends realism with stylized design to reflect his personality and impact as one of MMA’s most iconic champions.
CLIENT: ISREAL ADESANYA
ROLE: ILLUSTRATION, DESIGN, ART DIRECTION
NON-PROFIT PROOF OF CONCEPT
