COMBAT CREATIVE

This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.

Contender Studio is an athletic brand & design consultancy located in Toronto. We help athletic brands connect with fans, tell their story and create legacy through design. Sports Marketing, Toronto, Graphic Design, Brand Strategy, Design Consultancy, UX, UI, Identity Design.

PROOF OF CONCEPT UFC | REEBOK | CONOR MCGREGOR ACTIVATION The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes i — **PROOF OF CONCEPT**
**UFC | REEBOK | CONOR MCGREGOR ACTIVATION**
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these **"Fighting Words"** and uses it as an **activation** between the brands **UFC** and **Reebok** in creating inspirational advertisements and merchandise.

CREDITS
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
CONTENDER STUDIO
CREATIVE DIRECTOR | DESIGNER: JASON JAY

PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT