MINI DRAGONS REDESIGN - SPORTS BRANDING
The Borough Football Club provides a new Pro-Am Soccer club to the Scarborough residents, including the youth and talent of developing players and their families that support them in this diverse community. Creating new pathways for local players to showcase their talents and unify the city through a positive community team they can be proud of.
CLIENT: KOMBAT ARTS | MINI DRAGONS
ROLE: CREATIVE DIRECTOR / DESIGNER
SCOPE OF PROJECT:
Branding
Logo/Identity Design
Brand Strategy
Apparel / Uniform Design
RAW BASEBALL
The Borough Football Club provides a new Pro-Am Soccer club to the Scarborough residents, including the youth and talent of developing players and their families that support them in this diverse community. Creating new pathways for local players to showcase their talents and unify the city through a positive community team they can be proud of.
CLIENT: RAW BASEBALL - RYAN ASIS
ROLE: CREATIVE DIRECTOR / DESIGNER
SCOPE OF PROJECT:
Branding
Logo/Identity Design
Brand Strategy
Apparel / Uniform Design
JOEY KOMBAT | FITNESS BRAND
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
U STRONG LIKE G
This brand strategy and activation between the UFC and reebok uses Conor Mcgregor as a brand ambassador to promote both brands. This is done by having inspirational advertisements and merchandise / apparel.
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
