OTTAWA PWHL CONCEPT - OTTAWA OSPREY - SPORTS BRANDING
Overview
Ottawa Osprey is a concept rebrand exploring what the PWHL’s Ottawa team could look like with a brand identity built around the city it represents. Working with our intern, Olivia Weiss, we explored how a sports brand could create a deeper connection with Ottawa’s identity, history, culture, and community.
Approach
Rather than starting with a logo, we started with the city. We looked at Ottawa’s architecture, Canadian history, natural landscape, existing sports culture, and community. This led us to the osprey — a symbol of athleticism, precision, power, and grace. The Peace Tower was integrated into the mark to create a distinctive visual connection to Ottawa.
From there, we developed the concept into a complete sports brand system designed to feel at home both on the ice and throughout the city.
Impact
The Ottawa Osprey concept demonstrates how a sports identity can be built from the community outward — creating a brand that connects the team to the place it represents.
For Olivia, the project provided an opportunity to take a sports branding project through the full creative process, from research and strategy through concept development, identity design, and real-world applications.
The result is a complete sports brand concept rooted in Ottawa, hockey, and community.
Ottawa Osprey — Rise Above.
CLIENT: OTTAWA PWHL
SCOPE OF PROJECT:
Branding
Logo/Identity Design
Brand Strategy
Apparel / Uniform Design
DESIGNERS: Olivia Weiss, Jason Jay
Deliverables
Primary Ottawa Osprey logo and supporting marks
Brand identity and visual system
Hockey jerseys and uniforms
Apparel and merchandise
Arena graphics
Social media applications
Supporting brand assets and graphics
MINI DRAGONS REDESIGN - SPORTS BRANDING
Overview
Kombat Arts approached us to create a brand identity for their Mini Dragons program, a foundational martial arts class designed to introduce young children to discipline, confidence, and fun through movement. The goal was to capture the energy of martial arts while keeping it approachable and exciting for kids and parents alike.
Approach
We developed a playful yet strong visual identity centered around a custom dragon mascot. The branding balanced bold shapes and vibrant colors to engage children, while maintaining a professional polish aligned with Kombat Arts’ established reputation in the martial arts community.
Deliverables
Logo design featuring the Mini Dragons mascot
Color palette and typography system
Branded uniforms and badges for students
Marketing collateral (flyers, social media graphics, and posters)
Impact
The new Mini Dragons identity created a sense of pride and belonging for young students while giving parents confidence in the program’s quality. The cohesive branding helped Kombat Arts differentiate the program, increase visibility, and attract new families to the academy.
CLIENT: KOMBAT ARTS | MINI DRAGONS
ROLE: CREATIVE DIRECTOR / DESIGNER
SCOPE OF PROJECT:
Branding
Logo/Identity Design
Brand Strategy
Apparel / Uniform Design
RAW BASEBALL
Overview
Ryan Asis, a performance coach and athlete developer, launched RAW Baseball to provide elite training, mentorship, and skill development for aspiring baseball players. He needed a brand identity that reflected his philosophy—real, authentic, and work-driven—while appealing to both young athletes and their parents.
Approach
We designed a bold, modern identity anchored in strength and movement. The RAW wordmark uses sharp edges and dynamic typography to convey intensity, while the supporting design system incorporates clean lines and a minimal color palette to highlight professionalism. The branding draws from baseball’s heritage but positions RAW Baseball as a forward-thinking, athlete-first program.
Deliverables
Primary and secondary logo suite
Custom typography treatment for “RAW”
Color palette and brand guidelines
Branded apparel and training gear applications
Social media templates and marketing graphics
Impact
The new brand identity gave RAW Baseball a powerful and credible presence, setting it apart from traditional training programs. Athletes and parents connected with the strong, authentic message, helping establish Ryan Asis as a trusted leader in baseball development.
CLIENT: RAW BASEBALL - RYAN ASIS
ROLE: CREATIVE DIRECTOR / DESIGNER
SCOPE OF PROJECT:
Branding
Logo/Identity Design
Brand Strategy
Apparel / Uniform Design
JOEY KOMBAT | FITNESS BRAND
Overview
Joey De Los Reyes, co-founder of Kombat Arts Training Academy and a respected martial artist, wanted to build his personal brand—Joey Kombat—as a platform to share his expertise, training philosophies, and martial arts lifestyle. The challenge was to create a brand identity that reflected Joey’s deep experience and authenticity, while remaining modern and versatile for digital platforms.
Approach
We crafted a bold identity inspired by Joey’s martial arts legacy and personal character. The logo combines strength and fluidity, balancing sharp edges with dynamic form to reflect discipline and adaptability. The brand system uses a strong monochrome palette with accent colors, ensuring flexibility across social media, merchandise, and promotional material.
Deliverables
Logo and identity design
Color palette and typography system
Social media branding and templates
Branded merchandise applications
Impact
The Joey Kombat brand gave Joey De Los Reyes a strong, professional presence beyond the gym. It provided a recognizable and adaptable identity that connects with students, peers, and the broader martial arts community, supporting his growth as both a coach and personal brand.
CLIENT: Joey De Los Reyes
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
STRONG LIKE G
Overview
Strong Like G is the personal brand of trainer Gursharn Gill. The goal was to create a distinct identity system that reflects her empowering approach to fitness and resonates with potential clients seeking strength, confidence, and personal transformation.
Approach
Following the Contender Studio process, we defined the brand strategy, identified target users, and built an identity system that balances approachability with strength. The visuals incorporate bold typography and energetic design elements to capture Gursharn’s dynamic coaching style while staying authentic to her personality.
Deliverables
Brand strategy and positioning
Logo and identity system
Color palette and typography
Social media graphics and templates
Branded apparel applications
Impact
The Strong Like G brand gave Gursharn Gill a professional, cohesive presence in the fitness space. It allowed her to confidently connect with clients, communicate her values, and grow her personal training business with a strong foundation for future expansion.
CLIENT: STRONG LIKE G / GURSHARN GILL
ROLE: BRAND STRATEGY, DESIGN, ART DIRECTION, IDENTITY / LOGO DESIGN.,
