North Pole Hoops | NPA & WNPA National Championships

Overview

North Pole Hoops approached Contender Studio to develop the visual identity for the NPH National Championships, a premier basketball event bringing together top young talent from across Canada. The goal was to create a championship identity that felt energetic, competitive, and credible while reflecting the NPH brand and the significance of the event.

Approach

We built the identity around the idea of competition, recognition, and the next generation of Canadian basketball. The visual system was designed to feel bold and tournament-ready while remaining flexible enough to work across the court, digital platforms, apparel, and event communications.

The identity extended the North Pole Hoops brand into a distinct championship experience — giving the event its own visual language while maintaining a clear connection to the larger NPH ecosystem.

Impact

The new National Championships identity gave North Pole Hoops a cohesive visual system for one of its flagship events, helping create a stronger sense of occasion for players, teams, families, and fans.

The branding transformed the tournament from simply a basketball competition into a distinct championship experience— one designed to celebrate the athletes competing and the future of Canadian basketball.